Category Archives: Art Marketing

Art Marketing Secrets Revealed

Art Marketing Secrets

Marketing can seem like an impossible task to an artist. Artists want to be painting or creating, not promoting.  I understand this, really I do. But on the other hand, those creative instincts that make you an artist make you a perfect Marketer.  When I left my job as VP Marketing for an Inc 500 company in 2010 and went back to my art roots I decided to embrace the fact that if I was to be a successful artist I would also need to continue using my marketing skills.  I guess once you have a marketing mind, you always have it.

My goal is of course to be successful as an artist but also to help others be successful. I hate to see artists giving up and going back to their jobs so they can “make money”. Where is the fun in that? Being a business owner of any kind is challenging and that’s exactly what you are when you are an artist. I hate to tell you this but its true. And what would happen if a business owner didn’t promote or find customers? Absolutely nothing! They would be out of business pretty quickly.

The good news is that like anything else, marketing is something you can learn. It does take some effort on your part but the good news is that I’ve spent that last two years researching on the best ways to market as an artist and how to get to the top of Google. Everyone wants their name in lights, right? Ok, well maybe not in lights but you want your customers to find you and reach out to you.  That is what I”m going to show you how to do.  I’d call this Marketing for Dummies but that wouldn’t be accurate.  It’s more like Marketing for Smarties (smart artists that is), those that are brave dedicated and determined to be successful.  But don’t let this intimidate you.  You don’t have to be a techie or know anything about marketing. You do need to follow instructions (there are actions involved, it’s not magic) and have the drive to persist until you accomplish what you set out to do.  If this sounds like you, I hope you’ll join me.

I’ll be giving a seminar at Modest Fly Art Gallery in Tujunga, California on August 5th. If you can’t make it but want the information, let me know.  Sign up early and save!

To Your Success in Art!

Oh, and this is for Technorati to register this blog: code XYYYTT8JEKJJ

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Two Shows…One Night!

Small Wonders at Towns Burr Gallery

I will be starting out the evening in Burbank at Towns Burr Gallery for the Small Wonders group show which features ninety-one small works of art from fifty-three artists. The artist’s reception is next Saturday the 10th of September from 5 – 8pm. And because I have a second show opening the same night, I will be at Towns Burr Gallery from approximately 5 – 6:45pm. If you miss the opening night, the work will be on display through September 30th. www.townsburrgallery.com The Curve at Commerce

Artist’s Reception:
Saturday,September 10
5-8pm
TownsBurr Gallery 3609 West Magnolia Blvd.
Burbank, CA 91505
Free parking in rear of building off Cordova St.
Show runs through September 30th Gallery hours: Tues-Fri 11-5 Sat 10-5

Westscape at Untitled Art Projects

I will be ending the evening at Untitled Art Projects, a new gallery near downtown Los Angeles.  This a smaller group show featuring work from nine artists with the focus on artwork that is rooted in California influence and of course, we are all L.A. artists. This title encompasses what is really a broad range of work. Westscape is also a play on the word escape as many of the images evoke travel or wide open spaces. I will be at this gallery from 7:15ish to 9pm. www.untitledartprojects.com

Oro Vista Artist’s Reception:
Saturday, September 10
6-9pm 
Untitled Art Projects
3309 Beverly Blvd.
Los Angeles, CA 90004
Show runs through October 4th I hope you can join me at one or both of the shows and make it a night of art!!

 

 

Art for Charity

Good Shepherd Design ProjectAs you may remember I donated a painting to the Good Shepherd Women’s Center Design Project.  Designer Mollie Ranize of Dmar Interiors selected my painting “New Blue Agave” for her room and she did a fabulous job creating a beautiful room that we’d all be proud to call our own. She created the room using all donated items, impressive if you ask me! Her goal was to create an escape in a Modern Beach Retreat. She made a really cool video of the room transformation and put it up on YouTube, I’ve included a link below for you to check out.  Video Tour

Join me for Tea

Margaret Danielak, the Curator of “A Touch of Gold”, has put together some great events at the exhibit.
I’ll be joining her for tea on September 17th. The club puts on a delicious afternoon tea so I’d love to have all you ladies join me!

“A TOUCH OF GOLD” EVENTS LISTING

Art-related events at the Women’s City Club of Pasadena at the historic Blinn House Estate 160 N. Oakland Avenue (Free parking behind club off Madison Ave) Pasadena, CA  91101 (Phone:  626-796-0560)
Saturday, September 17 – ART TEA NETWORKING EVENT FOR WOMEN 1 pm to 5 pm  ($25.00)
Saturday, Oct. 15 – ART COLLECTING 101 WORKSHOP
Conducted by Curator Margaret Danielak and Artist Julie Snyder 10 am to 1 pm for Workshop, 1 pm to 2 pm for Lunch ($60/person plus $30 for lunch)
THE CLUB IS OPEN FOR ART VIEWING MONDAY THROUGH FRIDAY FROM 9 am to 4 pm
(Please sign into our guest book!)
CURATOR HOURS:  Friday afternoons from 3 pm to 5 pm Art Chat with Margaret Danielak

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Making Myself Into A Twitter Ninja

My Tweet Story:

How I Got Two Friends Featured In Southwest Art Magazine

Last year I joined Twitter after learning more about it during an art marketing workshop put on by The Art Engine.  The basic strategy I was given was to follow those that you want to follow you.

So I joined and started following Southwest Art Magazine and it’s Associate Editor Courtney Carpenter because my art has a bit of a Southwest feel to it.  A few weeks after I signed up I saw a tweet by SouthwestArt that said:  We’re looking for figurative artists….any ideas? So, I replied: @SouthwestArt check out www.juliesnyder.com and www.kellyreemtsen.com both wonderful in different ways.

A few days later she sent me a message asking: @AthenaMantle Hey, do you have any idea where Kelly lives? Her work is so different and fun! Thanks for your suggestions! So I replied: @SouthwestArt Kelly lives in Los Angeles. and started thinking…this could really lead to something!  I sent my friend Kelly (who’s not on Twitter) an email saying: Hey, if you get a call from Southwest Art Magazine asking for an interview or something you have me to thank!! A week or so later I saw a post by Julie that said: I’m stoked! Just got interviewed by Southwest Art – January issue. Thanks @SouthwestArt Now, I got to thinking….did I do that?  I didn’t know Julie that well at this point so I tweeted Courtney and made sure to include Julie:@courtney_swa @ArtyJulieSnyder Courney, did you pick Julie for the mag because of the recommendation I sent you on the figure artists? and she said:@AthenaMantle Yes I did!! I actually am including Kelly too—I just haven’t gotten ahold of her yet. We’ve been playing phone tag! Now, I knew that I had just gotten my two friends into a national art magazine, wow…I was just beside myself!

Now you tell me that Twitter is a waste of time!  I think not!  Here is a scan of Kelly’s feature in the magazine that was published in the January issue.  Julie’s is coming out in March.  I have to say I felt pretty good about my good deeds!

My Turn, Making Twitter Work For Me

Keeping a keen eye on my tweet thread, I saw a post looking for artists to feature in a gallery with only a phone number listed.  I called, set up a meeting and landed myself a solo show.  Not too shabby for a few weeks on Twitter!

Anyone else have any Twitter stories?  Follow me @AthenaMantle…tweet you later!

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